About Us

Welcome to Blockchain North, the pioneer of blockchain media in Canada. Established as Canada’s premier blockchain media outlet by visionary Florent Thévenin in 2021, our core objective is to inform, educate, and inspire our audience with the nuances of the blockchain paradigm, ensuring Canada voice is prominent in the global blockchain narrative.

We also empower Web3 entities to amplify their digital footprint through our specialized digital marketing solutions. From crafting compelling content to driving impactful social media campaigns, our services are tailored to fit the unique needs of our clientele.

Proud partners to trailblazers like Futurist, Canadian Web3 Council, and Blockscope, we don’t just serve businesses – we integrate seamlessly, becoming a trusted arm in their growth journey.

Our coverage isn’t limited; it spans the revolutionary terrains of Web3, Crypto, Blockchain—and beyond. Dive into our repository of up-to-date news, insightful community articles, engaging video interviews, visual infographics, and spotlight features. Above all, we champion a culture of open discourse – a digital hub where ideas are exchanged and refined.

Our Team

Florent "Flo" Thévenin

Florent "Flo" Thévenin

Founder & CEO

As a professional communicator, leader and entrepreneur, Flo has produced multimedia projects globally since 2008. 

In 2017, he co-created TheFutureEconomy.ca, an impressive Canadian-focused site of leader interviews on the future economy, and built an influential national network and social media following in the process. Previously for a decade, Flo produced high-profile investment profiles in Africa, the Middle East, Southeast Asia, and eventually in Canada, where he also organized three high-level conferences in Alberta.

Flo speaks 4 languages, he has lived and worked in 12 countries and 3 Canadian provinces (AB, BC, QC), he has conducted over 1,500 top-level leader interviews across Canada and globally.

In 2021, Florent initiated DN4TL, drawing upon his profound business and networking expertise, and vast connections within the industry. Coupled with his affinity for technology that helps Canadian leaders connect and grow their social media influence, DN4TL aims to bolster the digital prominence of Canadian leaders, thereby fortifying Canada’s cohesive identity and competitive edge.

Bobby Barone

Bobby Barone

Director & Blockchain Lead

Bobby is a consultant and copywriter with seven years of work experience in the blockchain industry. Formerly a Financial Securities Advisor, he became deeply intrigued by blockchain technology and disruptive business models in the financial technology space. He co-founded Canadian Cryptocurrency Consulting in 2016, a full-service consulting firm empowering promising blockchain projects to achieve their funding goals. He has worked with over 40 crypto startups, assisting in project management, copywriting, business development, marketing, social media and community management.

Nicolle Hodges

Nicolle Hodges

Marketing Manager

Nicolle has over a decade of expertise spanning social media management, marketing strategy, copywriting, and PR/media relations. Her journalistic acumen, especially in the realm of disruptive markets, provides a deep understanding of evolving trends, equipping her to create digital marketing strategies that resonate with contemporary audiences.

Her career highlights include: television host and producer for CTV, Canada’s preeminent television network; culture editor for Herb, a leading digital cannabis publication; and the sole female host for The Dales Report, an investor-centric media platform, where she regularly interviewed the top CEOs of psychedelic and Web3 companies.

Adam Wells

Adam Wells

Digital Media Advisor

After a year, during which he helped DN4TL in multiple areas, from social media management and graphic design, to video production and diverse client work, Adam returned to university and became an advisor to the company. With a keen eye for design, a passion for writing, and extensive videography experience (including in several film competitions across Alberta), Adam’s creativity & digital marketing insight has helped reimagine the team’s social media vision & distribution for both DN4TL & Blockchain North.
Bryan Tritt

Bryan Tritt

Strategic Advisor

With over 15 years in communications and public relations, Bryan Tritt joins Blockchain North as Strategic Advisor. Specializing in corporate communications, media relations, social media, crisis management, content marketing and strategy, Bryan has worked with household name B2B and B2C fintech brands including Binance, TurboTax, Mint, QuickBooks, and goeasy Ltd.

Bryan earned a Master of Science in Sports Business from New York University, holds dual degrees in Civil and Common Law from McGill University, and completed a Bachelor of Arts in International Comparative Studies at the University of Western Ontario.

Bryan has built a reputation for building strategies that navigate complex industries and effectively manage reputational challenges. His skill set includes public relations, corporate communications, social media, content marketing, public affairs, and CSR. He has experience in both agency and in-house roles, providing a well-rounded view on achieving communication goals.

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